We’re tackling things like identifying the ideal audience, finding where they are online, and building a campaign to capture their attention and route them into sales. It starts with mapping this initial journey so we know the exact sequence of events. Once the journey is mapped, we can then define the strategy to execute. This can include things like a video ad hosted on LinkedIn that pushes over to a landing page with a value proposition video, a well-written paragraph, and a “book a call” button that links to Calendly and Zoom.