It’s in the final hours of 2025, and I thought I’d reflect and recap on our year.

When I started this business, we were focused mainly on brand awareness and helping companies get more attention via social media. That was 18 years ago.

Fast forward to today, and we have worked with over 180 large, billion-dollar B2B companies, helping them sell their offering.

Over the years, we realized that there were four areas that came up over and over again in nearly all calls, and where most challenges, needs, or problems were associated. Those areas are:

• Pre-sales to define the audience, build awareness, and drive demand in the form of new business.

• Sales enablement to help the team take new opportunities from start to finish and improve their ability to close deals.

• Training and internal communications to create repeatable models and ensure everyone from top to bottom is aligned with the vision, values, and goals.

• Customer experience to ensure onboarding and every touchpoint is as sticky as possible.

Our mission is to help companies build an ideal B2B sales process through these areas so they can accomplish the outcomes they need.

We do that with content, creative, and strategy specifically designed to support selling their offering.

Here’s what that looked like in 2025:

Reimagining the Trade Show Experience

Blue Yonder came to us because they had a presentation for their trade shows that was slide heavy and required a sales rep to take the prospect through the presentation, which required about 30 minutes and since no one really wants to stand there for 30 minutes, we redesigned the user experience to make it industry specific and persona specific and interactive like a choose your own adventure so the prospect could simply click on what they want to learn, and then move to a sales sit down.

We followed up with Blue Yonder and found that this was their number one sales tool with the highest conversion. → here’s a case study on that

For Deloitte Digital, we helped amplify their Global Human Capital Trends Report and an intro/outro for their Marketing Beyond Podcast.

Deloitte Insights produced their 104-page Global Human Capital Trends Report, which you can [read here]

We worked with Deloitte to complement it with a 9-part video series that has had over 1 million views on YouTube so far. Here's the video series.

We also had the chance to work on the intro and outro for their Marketing Beyond podcast which is a great series worth checking out here

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For Safelite, we continued to support their internal campaign to align with the CEO in supporting and acknowledging all of their associates who make Safelite great.

With Safelite, we took a different approach to executive storytelling. Rather than the typical corporate biography, we created a BioSketch that brought their leadership's vision to life, building credibility and trust through an authentic narrative. View the Safelite BioSketch.

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For Ryan, we worked with their internal creative team to create content for their Annual Firm Meeting to support their vision, as well as a large digital display billboard in India.

Here's an outline for that project

When Interaction Beats Information

De Nora, a global leader in water treatment technology, had a problem that plagues many technical companies: they needed more than a PDF; they needed something that could fully showcase their offering and explain it in simple terms.

So we replaced their static documentation with something different—a fully interactive digital experience that lets prospects explore their water treatment solutions at their own pace. Instead of scrolling through pages, users navigate through visual representations of treatment plants, clicking to learn about different systems, understanding how water flows from homes and businesses through treatment facilities and back again.

The screenshot tells the story better than words can: an immersive 3D landscape showing the complete water treatment ecosystem, with clear navigation points and engaging visuals that invite exploration. Explore De Nora's interactive experience.

This wasn't about making something pretty. It was about making complex information navigable and genuinely engaging.

Capturing Moments That Define Markets

Some projects aren't planned months in advance—they happen because markets move fast and clients need partners who can move with them.

When Kinetic Business needed to capture the story of their next-generation connectivity solutions, we delivered fast-turnaround video production that brought their innovation to life without sacrificing quality. Watch the Kinetic Business video.

When Capgemini hosted a financial services summit in New York with some of the industry's most influential leaders in attendance, our team was on-site to capture every moment. The value of that event didn't end when attendees left the room—our coverage extended its impact for months afterward, giving Capgemini assets they could leverage across their entire go-to-market strategy. Here's a clip from that event:

These projects remind us that being a true strategic partner means being ready when opportunity knocks, not just when the project was scheduled six months ago.

Building the Blueprint Before Creating Content

GlobalLogic, a Hitachi company, partnered with us to support their long-term growth ambitions, starting with redefining their sales process from start to finish so they have a sales blueprint and repeatable model for their entire sales team that will support future growth. With that, they also needed a new comprehensive deck to support their sales team pitching a key product.

So before we created a single asset, we redesigned their entire end-to-end sales process from the ground up. We mapped every stage, every handoff, every decision point. We created a blueprint that will serve as the foundation for everything that came next. The next stage is to integrate it with how they actually use Salesforce, ensuring that the process in the CRM matches the process in practice.

With that blueprint in place, we're filling the gaps. Every deck, every asset, every piece of training material will be built to support one standard, repeatable process.

For 180 reps, this means consistency. For leadership, it means scalability. For new hires, it means a clear path to productivity.

The insight: Before you create content, fix the process. All the beautiful slides in the world won't help if your sales team doesn't have a clear, consistent approach to moving deals forward.

Starting a Movement: Sell Beautifully

In 2025, we launched something we'd been thinking about for years: Sell Beautifully, our LinkedIn newsletter to highlight ideas, share examples and insights around sales transformation and the B2B sales journey.

Every week, we share insights on what's actually working in sales transformation—not theory, but battle-tested approaches from the front lines of enterprise sales.

The Pattern We Can't Ignore

Looking across everything we built in 2025, one truth emerges with absolute clarity: The companies winning in sales are creating intentional content connected to outcomes for specific challenges.

Think in terms of the outcome desired and the journey or process that needs to be followed or mapped.

Blue Yonder didn't need another brochure—they needed an experience that made prospects move to a sales meeting

Emerson, BD, and Baker Hughes didn't need more feature lists—they needed visualization that made complex technology instantly understandable.

GlobalLogic didn't need fragmented content—they needed a process that worked before they filled it with assets.

De Nora didn't need another PDF—they needed interactivity that invited exploration.

Looking ahead to 2026

We're focused on being the strategic partner you bring in when you need to transform how your entire organization sells.

From pre-sales and advertising through sales enablement, training, and customer experience, we're building on what we proved in 2025: that sales transformation requires both strategic thinking and flawless execution. That beautiful content without a solid process is just expensive decoration.

Related to B2B enterprise sales, start with the outcome and audience and work your way back. Who are they and what do they need? Where are they searching, and how can you move them in and through your process?

That could mean focusing on AI-related recommendations and building enough organic content that is picked up and suggested or more of a direct pursuit of key people in the form of account-based selling or custom account plans that create clear-cut playbooks to build within existing accounts.

Happy New Year! I’m looking forward to 2026 and wish you the very best.

If you’d like to connect and talk about challenges or ideas, here’s my calendar → https://calendly.com/robertcornish/call .

- Robert