A beautiful and impactful print advertisement is a powerful motivator. But in the age of social media and online news, the relevance of this art form is waning.
At Richter, our focus is on engaging our client’s Target Audience. We felt that if the best print ads of days past could have such a profound effect, there must be a way to incorporate the “art of the ad” into our more modern, online strategies.
The result? The Ad Landing Page.
Each Ad Landing Page features an impactful headline, a striking image and a call-to-action. The entire purpose is to hit a pain point and motivate your audience to know more.
Ad Landing Pages can be promoted by themselves, but work best when incorporated into a social advertising strategy on sites such as LinkedIn, Facebook and Twitter.
Ad Landing Pages also work beautifully in combination with Micro-Ads, where the message is brought to life in 15 seconds with a beautiful animated video.