Robert Cornish, the Founder and CEO of the Richter Group of Companies, provides an introduction to the Sales Journey.
Quadrant 1 - Advertising & Pre-Sales
Duration:
4:32
Building the right client relationships means first isolating the right audience and then executing the right strategy to get their attention.
Quadrant 2 - Sales Enablement
Duration:
2:49
Sales enablement is something every company needs to get right, but many fall short. In this lesson, Robert discusses how to set up a clear map of the sales process and support it at every step.
Quadrant 3 - Training & Internal Communication
Duration:
4:03
Training and culture are the building blocks of the greatest companies on Earth. With the right tools and strategy, you can ensure every member of your team is working together and in the same direction.
Quadrant 4- Customer Experience
Duration:
2:47
Taking care of the customer, a concept that every company on Earth claims is at the forefront of their operations but so few get right. How do you actually make this a focus and strength in your business?
Outro
Duration:
5:39
A summary of all that has been covered in the Sales Journey Masterclass and how the understanding the sales journey be an effective strategy for growth.
Listen to the Audiobook
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Download the free companion guide to the Quadrant Strategy, complete with explanations of key principles and tips on how to implement solutions by quadrant in your business.
