Our campaign strategy dramatically improves sales execution and prospect experience to close the gap on the time to close and probability of closing.

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Better sales execution drives greater sales revenue

We developed the campaign strategy because we consistently found that companies had problems with sales execution which leads to revenue. In other words, companies spend a fortune on marketing and advertising to procure leads for the sales team but the full capacity of the leads isn’t being properly utilized or supported so there’s a breakdown that results in lack of follow-up and follow-through from the sales team. This translates to lost opportunities and, obviously, revenue.

The campaign strategy helps companies capture that revenue in a methodical and sophisticated approach that will help the sales team ensure that leads are carried through and that also delivers a better prospect experience for the buyer.

On Sales Execution

  • 48% of sales people never follow up with a prospect
  • 25% of sales people make a second contact and stop
  • 12% of sales people make more than three contacts
  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact

The Data Supports It


Where marketing ends with a lead, the Campaign helps the sales team handle and work each lead from start to finish through the entire sales process.


A full battery of deliverables that refine your sales approach

Sales sequence mapped out
12 Videos
Revenue Growth

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