Lenovo selected Richter to help them end to end with developing a go to market strategy that would provide assets, message and develop new business from the most likely prospective customers. As part of the assets Richter created www.welcometoairclass.com, which features a custom animated video, a branded PDF and an “experience trailer,” a full-blown live production video showing what it’s like to use AirClass. Armed with these assets, our Strategic Relations team has researched the perfect Target Public for AirClass and has pursued them on a surgical level to bring the right companies and people to the table for Lenovo.
